Branding

Branding.
It's important for any organization.

I love that the golden arches mean McDonald's.
I love that the Nike check means running shoes.

I know what the City Year logo means to me...but what does it mean to others?

Today was all about how to sell ourselves and City Year.
I have very mixed feelings about it.
I understand the importance of it, but I felt like they were trying to brainwash me and tell me what to say and I'm not cool with that. Luckily, I'm me, and I will still answer questions and conduct business in my own individual style regardless of how any organization tries to shape me. However, I did learn a lot of new and valuable information about the corps and its history today.

Welp.
Goodnight.

P.S. I just made FB groups for my IJ and school based teams. #yeahbuddy